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BizGifts
Promotional products, advertising specialties, giveaways, business gifts, premiums, corporate gifts, 3D advertising, employee rewards, gimmicks, prizes
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What are the BizGifts ?
When people ask me what I do, I usually tell them:
“I am in premiums, promotional products (and business gifts, simple giveaways, advertising specialties, three dimensional advertising media).”
As nobody seems to have come up with a single world description of all the above I decided to create one myself. Promotional products is probably the most widely used English term that describes the kind of stuff this blog is about. But it is a bit clumsy and difficult to abbreviate. So I took the “business gifts” term out of all the not so suitable options available and turned it into BizGifts 
. Short and easy to use.
Now back to question what are these things that I call here BizGifts. People ask me this quite often when I tell them what I do and I tend to provide a simple answer:
“Anything that you can brand.”
Well, that is my lazy definition that normally does the trick but it is not exactly accurate one. You do not really have to brand things to turn them into BizGifts. You can also brand some product and instead of decent BizGift create piece of crap … But yes, in general when I am talking about BizGifts I am talking about products that carry a message – logo, brand, event, company name – and are used as a part of the marketing campaigns by individuals, small companies or large corporations.
Here at BizGiftGuru you will find examples of how simple products can be turned in exciting BizGifts. I will also bring my opinions on successful and unsuccessful adverting campaigns that used BizGifts as one its medias. You will also find here information about new exciting products from the world of BizGifts, ideas that you may consider when you work on your own promotional campaigns no matter whether your budget is tiny or huge.
I will also bring information from different BizGift industry related trade shows, interviews with BizGift industry professionals, case studies, dos and donts and more. And last but not least, soon you will also be able to get your BizGifts here at BizGiftGuru.
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January 28th, 2008 at 9:02 am
I think people usually forget that promotional products can be beneficial for not-for-profit organizations as well. Schools, sports teams, and charities can really take advantage of having mascots added to apparel. They can even sell those products to earn money for their cause!
January 28th, 2008 at 11:01 am
You are perfectly right. I will be covering this topic here in the near future
February 3rd, 2008 at 3:53 am
Hey Guru – love your work, BizGifts is a great tag. ‘Corporate Gifts’ sounds so … well, corporate!
August 17th, 2008 at 7:39 pm
BizGifts is cool