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BizGifts
Promotional products, advertising specialties, giveaways, business gifts, premiums, corporate gifts, 3D advertising, employee rewards, gimmicks, prizes
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Trade show season is over, what’s new ?
The hectic few weeks of visiting trade shows all around the region is finally over. I went to several, not always the good ones, in search of something new that might revolutionize our BizGift industry. Did I find something special ? Well, not really. But that is nothing new. New trends like transparent (or frosty transparent) materials or brand new items like lanyards few years ago do not by come every year.
I believe that this year most of the effort of people in our industry is to manage the crazy market conditions. The relatively stable or decreasing material and product costs we have grown accustomed to in recent years are going up now almost every day. That is the main challenge these and not too much time is left for innovation. Unfortunately, because clients would sure complain less about about higher prices if they can get new products in return. But paying 20-30% more than 12 months ago for pretty much the same stuff is not what we like, do we 
.
One trend, not exactly new, but very much the latest, are the “green” items. And as the US promotional market is going “green” crazy, there are more and more “eco” products available. How “green” and “eco” friendly they actually are, that I am not sure. But the fact is, the “green” products are hot these days.
The only other thing that caught my attention in past few weeks were sublimation ready products especially all sorts of ceramics ready to be sublimated .
Otherwise all the same old stuff we have known for years, only more expensive then ever these days (especially in US dollar terms). We may see more in October when the fall trade show season kicks in.
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May 5th, 2008 at 3:05 pm
Going green is the growing trend right now. Everyone is jumping on the opportunity right now. The market will be saturated soon enough!
MarketingDeviant’s last blog post..Do you have a Negotiator?
May 6th, 2008 at 5:56 am
I agree with the green trend in every industry. Opportunity? Yes but how cool to be working towards the “eco” way of life. A time when we won’t even think about it, just about everything we do or buy will be produced from recycled material, renewable products and biodegradable resources. If a corporation is going to buy 10,000 pieces of a logo product, it would be a great contribution if the logo products are created with eco-friendly in mind.
May 7th, 2008 at 9:04 pm
well, I agree that we need to try to be “green”. But I really do not get how much better for example bamboo T-shirts are than cotton ones … Or how much benefit does it bring to mankind to make the plastic pens from corn and as a result we will have “green” tool to write with, but people will get more expensive food because more land is used for growing the crops for “green” fuels and plastics etc than for food …
I do not understand why people always have to go from one extreme to another …
May 19th, 2008 at 3:30 pm
I think everyone that uses modular displays rather than custom exhibits are doing their part for the environment and their freight bills.
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