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Time for tea - Tea timers
It was about 10 years ago when we got to work with an advertising agency on gifts that would go with tea. I am not sure what were all the ideas considered but when we came into the picture there was only one concept left - The kitchen timers.
The client did not want to use any generic timer designs. They wanted products specifically designed and produced for them. They were willing to invest into new tooling and surprise surprise - they even gave us enough time to manage that .
We were presented with 2 designs of timers - one in the shape of half a lemon, the other in the shape of raspberry. These 2 designs represented the fruit teas from client’s product range.
The gimmick was the dial. To make these timers “special” there was special marking on the dial. Different colours marked the correct infusion time for different kinds of tea - 3 minutes for black tea, 5 minutes for green tea, 8 minutes for fruit tea etc.
The result of all the work was a practical and useful product of nice quality and unique design (at that time, 10 years ago). And … it also taught people how to make their cup of tea .
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March 5th, 2008 at 1:11 am
Would be much better if those tea timers were cups. I mean, who doesn’t use cups? They are so useful and everyone uses them. I don’t mind having a strawberry looking cup that holds my tea =D.
MarketingDeviant’s last blog post..Learn From Past Mistakes
March 5th, 2008 at 3:26 am
I am sure they used lot’s of cups in their promotions. They are great, but sometimes, just sometimes
some change is probably necessary
Besides, I can tell you, to produce a strawberry cup is not that simple. It would involve different technology than the normal cups I wrote about in the previous post. Result would sure be nice, but cost likely higher than these timers … Of course you can always take a normal mug and print it with strawberries all over