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So how big is this BizGift industry ?
Many people are surprised or even shocked when they realize the size of the BizGift industry. What would you guess, what would be annual industry sales let’s say in the United States ? Hundred million dollars ? Half a billion dollars ? Billion Dollars ? Or more ?
Well, it was 5.2 billion dollars… back in 1992. Now fast forward to 2006 (latest data available) and the figure stands and 18.8 billion dollars. And this is for United States only. It is not the biggest industry in the world, but as much surprise as it may be to some, it is serious business where big money is made (and often also lost, more about that later).
And what product lines take the biggest chunk of the BizGift pie ? As the above chart shows, in 2006 in the United States the honours went to wearables (t-shirts, shirts, headwear…) and writing instruments (pens, pencils, markers, highlighters).
I used the data from the United States to demonstrate the size of the BizGift industry. I do not have the data from Europe available at the moment, but the above chart would not be too different across the Atlantic.
Coming up next: Reports from 2007 PSI Show in Dusseldorf and 2007 PPAI Show in Las Vegas - the biggest BizGift industry shows in Europe and America.
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- PSI Show Dusseldorf, January 2008
January 28th, 2008 at 9:48 am
I was thrown for a loop when I saw the term BizGift. I’ve always referred to these items as AdSpec or Advertising Specialties. This business goes hand in hand with what I do for a living. I am a screen printer who specializes in t-shirts and other wearables. It’s nice to stumble upon fellow bloggers from the same industry!
January 28th, 2008 at 10:59 am
Advertising Specialty or Promotional Product would for sure be more accurate than BizGift, but it takes less strokes of the keyboard to type BizGift
January 30th, 2008 at 11:35 pm
[...] So how big is this BizGift industry? (BizGifts are anything you can brand and sell) - A great article that breaks down the industries with a pie graph. [...]