Not sure what to do, start with a pen

Every company or small business sooner or later finds itself in need of some promotional product or BizGift. The big guys hire and pay advertising or PR agency to organize a whole PR or marketing campaign for them. The BizGifts fitting the whole promo are usually included. Many small companies and businesses (or individuals) often do not have the resources for such a complete advertising package, but still need some promoproduct. At the end, we all want to spread the news that we are here, and name cards often end up in the trash bin

It is not that easy to choose the right one. Once you get your hands on a catalog of a decent BizGift distributor you will see 250 – 500 pages of colorful pictures with thousands of products on them. Well the big selection is definitely great, but for a newbie it may be an overwhelming experience. My suggestion here would be:

“Take your time to think, but while you are thinking, order some pens first. You can’t go wrong with them.”

Well you can go wrong if you receive pens that do not write or fall apart but as an advertising medium there is not much wrong with as simple product as a pen. And if you look at the pie I posted here last week, you can see that many buyers share this idea.

Here are few reasons why the pen would be a good starter:

• They are very economical

• You can get them at as small quantity as 50 pcs already branded

• You can have them quick, 3-5 days or even overnight if you are desperate enough to pay a surcharge

• Everybody needs a pen to write

• People loose them and people steel them from each other your message will travel around quite a bit

• They are small and light, easy and cheap to mail

A 50 pcs 1 color branded plastic pens order (with all the print set up fees that eat quite a bit into the total costing at so low quantity) will set you back around USD100 + postage for less than 2 lbs… You can bring your unit cost down by ordering more. The total cost of getting 50 pcs or 100 pcs is not that different.

If you ad a bit more metal parts to the plastic pen it will cost a bit more, but USD150 will probably be enough (+ the postage of course). You can also go for sleek aluminum stuff if you are ready to fork out USD200 for your first 50 pcs lot of BizGifts.

You would not probably want to use a plastic pen as a present for your business partner or a good customer. But even in those cases pens can do the job. You can simply walk into a shop with fancy pens and get one there. Shops selling the expensive brands like Mont Blanc or Cartier or Parker usually provide also engraving services even if you buy just one pen. But before spending the serious buck on the deluxe pen better make sure the person you plan to give it too will appreciate it. For some people pen is a pen, no matter if it costs you USD200 for hundred pieces or USD200 a piece…

There may be many other promotional products more fitting your needs than the pens. But before you figure out what they are, do not waste your time. Start with the pen and build from there …

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