Luggage straps – Your message goes round

I admit I never thought highly about luggage straps as an advertising medium. But after recently spending more than healthy amount of time on the planes and in the airports I realized, these straps are great.

First of all, people would appreciate them because they are useful:

• they help to keep your luggage closed in case the zipper breaks or the buckle on the suitcase snaps open

• if colorful enough, they help you to recognize your bag

• and if colorful enough, they make it clear to others, that your bag is not theirs

When looking at them as an advertising medium:

• they have large area for branding – the logo or the message can be big

• they are very visible and move around the world with the owner of the luggage

• they are inexpensive

• they can be produced fully customized in relatively small quantities

Just recall those long minutes at airports standing by the carousel waiting for your luggage to appear, looking at hundreds of others…

Everybody’s attention is firmly focused on the bags going round and round and round. Which ones attract your attention ? Usually the colourful ones or those with loads of stickers on them, or those with something that makes them different. A well designed luggage strap may do the job. And it comes cheaper than branded travel bag or suitcase …

Popularity: 15% [?]

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