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I admit I never thought highly about luggage straps as an advertising medium. But after recently spending more than healthy amount of time on the planes and in the airports I realized, these straps are great.
First of all, people would appreciate them because they are useful:
When looking at them as an advertising medium:
Just recall those long minutes at airports standing by the carousel waiting for your luggage to appear, looking at hundreds of others…

Everybody’s attention is firmly focused on the bags going round and round and round. Which ones attract your attention ? Usually the colourful ones or those with loads of stickers on them, or those with something that makes them different. A well designed luggage strap may do the job. And it comes cheaper than branded travel bag or suitcase …
Popularity: 15% [?]
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