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Gone with the wind …
Being on the road and travelling around for a while makes it quite difficult to keep up posting regularly. On the other hand one can see things.
When some company sponsors an event, their name, brand and colours are usually all over the place.
So the same could be expected from ING, when they became the title sponsor of Australian Formula 1 Grand Prix race in Melbourne. And of course the branding was all over the track,
as well as on the event merchandise:
No event would be an event without the girls in the sponsor colours. And when it gets way too hot, the custom made umbrellas in the colors of the sponsor are on hand to protect the girls from sunstroke. Well, that probably was the plan. Unfortunately not all the corporate umbrellas are made perfect …
Kind of embarassing situation in front of huge crowd that at that moment had nowhere else to look but in the direction of the girls .
It all ended up well, the umbrella man proved to be more skilled than the workers in the factory that assembled that umbrella for ING.
The more serious topics will return once I return from this trip.
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March 19th, 2008 at 7:13 pm
F1 merchandising is a very big business. The organizers here sells packages for businesses as corporate gifts for clients. Complete with dining etc..
Every time the F1 season is here, companies will shift their giveaways into F1 mode!
Black Zedd’s last blog post..Retailing: Clever Tactics Targeting The Not-So Clever
March 19th, 2008 at 10:34 pm
girls + gifts is always a good combination in any event!
MarketingDeviant’s last blog post..Keep Your Promises