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The garment suppliers, especially the bigger brands, are quite popular at the trade shows because of their giveaways. It is usually just a T-shirt but from time to time they change a strategy. This year at the PSI show Stedman (by Hanes) went for a watch.
This Stedman giveaway package is a good example of how a low budget premium can be produced without looking cheap.
This relatively low cost but decent plastic watch is packed in a nicely made gift box together with a small tool. If you wonder what is the tool for - well, it makes it easier for people to adjust the size of the wristband . The box also comes with CD containing the product catalog.
This style of watch is not my cup of tea but there are definitely enough people who would not mind getting one. And quite a few people lined up in Stedman’s booth to get it . I believe that if a gift manages to draw the attention at the PSI Show, where all the visitors are people who make living selling gimmicks like this, it is probably a good one …
It also serves as a good alternative to a printed catalog. Does not cost much more than a thick catalog but especially if given away at the trade show it is likely to have greater impact. A standalone CD catalog is quite easily lost or misplaced. A CD catalog packed in gift set like this will probably make it back with the potential buyers .
I have one gift box with the watch to give away to BizGiftGuru readers. Simply leave a comment below this article with your opinion on this mini gift pack. I will pick one lucky commentator next Monday and send him/her the watch. Even if you may not like it yourself, there will sure be someone around you happy to wear it .
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Did you enjoy this post? If so then Subscribe to my RSS Feed. Categories: BizGift Reviews, BizGifts, Contest, Trade ShowsRelated Posts
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February 14th, 2008 at 6:08 am
It looks quite stylish to me so I agree that low cost does not equate to looking cheap.
February 14th, 2008 at 10:27 am
[...] has one gift box with the watch to give away to his readers. Simply leave a comment below this article with your opinion on mini gift pack. One lucky commentator will receive the watch. The contest ends [...]
February 14th, 2008 at 10:32 am
Hi!
Your contest is simple but really interesting. I have blogged about it on http://www.contesthub.net/
Please inform me about your further contests to let more people know about them.
Here is the link to my blog post: http://www.contesthub.net/index.php/2008/02/14/giveaway-watch-gift-set-win-one/
Cheers, Contest Hub.
Contest Hub’s last blog post..Giveaway Watch Gift Set - Win One !
February 14th, 2008 at 7:00 pm
Thanks Contest Hub !
February 14th, 2008 at 7:30 pm
It looks quite nice as a small gift set especially since it’s only for a plastic watch, the only bit I would change is a little more graphics on the gift box related to the actual product the company is trying to sell, probably on the inside using an insert or sticker, otherwise buyers may not register what product category the brand is for right away and think it may be a watch brand.
February 14th, 2008 at 9:49 pm
Smart, cheap yet effective! This is indeed a great low budget promo solution.
MarketingDeviant’s last blog post..Brand Association
February 15th, 2008 at 3:35 am
I’ve been to a few SGIA shows where they’ve had neat goodies. I came home one year with an aluminum squeegee worth about $21! I’d have to agree that the “functional” giveaways leave the lasting impression, even if it’s just a pen. I tend to collect a ton of literature at those things, then just toss it in the garbage. Gimme something I can use!
heidi’s last blog post..Entrecard Secrets EXPOSED!
February 16th, 2008 at 12:02 am
Low cost, but stylishly presented. Effective promotional gift set.
Just like your contest - easy to enter and everybody on level playing field.
betshopboy’s last blog post..5 Quirky Ways To Celebrate Valentine’s Day
February 16th, 2008 at 12:51 am
Glad you like the simple contest
There are many more to come !
February 18th, 2008 at 11:59 am
The contest is now closed.
February 18th, 2008 at 12:09 pm
[...] Giveaway Watch Gift Set - Win One ! [...]