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Get yourself branded train
When I saw this first I thought this may be one of the April Fool’s day things. But well, looks real enough. You want to send your brand around, brand a train . I do not mean a model train to give away but a real train that goes places.
The railways is Slovakia recently sold the naming rights to several cross country express trains to different companies. Here is a video from the naming ceremony. This one has been named after one of the local beer brands. I like the idea of splashing beer over the train . You can stop the video after the beer is spilled (around 1 minute mark), only a talk (without subtitles) follows. This train service will bear the name of the beer, all the soft drinks and beers sold on the train will be from the company that owns the brand. And I expect some nice paint job on the train to follow.
Well, sounds better than branding plane to me. Not too many people can see the plane paint job when it flies at 39,000 feet .
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April 2nd, 2008 at 11:07 pm
That’s pretty sweet! Must had been expensive to buy that kind of contract! A lot of happy and drunk train riders from now on at that railway!
MarketingDeviant’s last blog post..Brand Attitude through Message and Image
April 3rd, 2008 at 10:07 pm
the price of this is the thing I would like to find out
BizGiftGuru’s last blog post..Get yourself branded train
April 4th, 2008 at 8:50 pm
We know we can even name a mountain peak using our brands. There’s no limits to commercialization! Consumers will seriously hate this though…
Black Zedd’s last blog post..How Companies Could (be) Exploit(ed by) Web 2.0
April 6th, 2008 at 4:23 am
I’d seen city commuter trains do this but for a European train running cross-country… that would definitely cost a lot!
archondigital’s last blog post..Death By Tray It Shall Be!
August 21st, 2008 at 3:10 pm
[...] retention rate will be poorer by the day. So put the ads where the customers can’t turn away. Paint the whole train. Sponsor a stadium. Or maybe in the future, paste ads on people’s [...]