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The green fever spreads in our industry. Here is one product marketed as green - the water calculator. Well I am not sure if I would call it green. It does not use any recycled material, it is not even packed in a box made of recycled paper. The only thing that can be considered green is the fact that it does not have to use a battery. How is this going to save the environment .
But while I think the “green product” label attached to this product is just a misleading marketing trick it still is a fun item. Kind of cool promotional product for a drink company.
You run promo for soda - print “Runs on Soda” on the box, you run promo for coffee - print “Runs on Coffee” on the box, you run promo for water - print “Runs on Water” on the box.
The best product to promote with this calculator would however be some energy drink
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June 26th, 2008 at 12:34 pm
It’s a nice little gimmick! However, calculators that runs on sunlight is cooler and more green
MarketingDeviant’s last blog post..Stir the water to catch the fish