Early bird incentives

Many companies, especially event organizers, like to motivate their potential customers, participants or visitors to make up their mind quickly. The sooner the tickets sell the better. And so they come up with all sorts of early bird incentives. The most common ones are the Early Bird Discounts. When people know they can save if they buy early, they go and buy early.

Some companies go the other way. They offer no discount but throw in something extra instead. When people know the price is the same today as it will be tomorrow, they will buy today if they get some extra early bird value.

The Australian Formula 1 Grand Prix organizers have a neat way to motivate people to purchase the tickets early. The early birds become their GP Advantage Members. It probably does not cost them too much money but it certainly does the trick. It did work on me . I only found out about this “something extra” by chance when I went online to check out the tickets. (OK, not letting people know about the promotion is not exactly a sign of great marketing from the organizers) I realized that I have only a day or two to grab the early bird value. And so I did. The ticket would cost me the same if I waited few days. But it would not come with a 4 days access to the trackside bar and a pit straight walk pass for the morning before the race. OK, I admit, I am an F1 freak.

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