Get yourself branded train

When I saw this first I thought this may be one of the April Fool’s day things. But well, looks real enough. You want to send your brand around, brand a train . I do not mean a model train to give away but a real train that goes places.

The railways is Slovakia recently sold the naming rights to several cross country express trains to different companies. Here is a video from the naming ceremony. This one has been named after one of the local beer brands. I like the idea of splashing beer over the train . You can stop the video after the beer is spilled (around 1 minute mark), only a talk (without subtitles) follows. This train service will bear the name of the beer, all the soft drinks and beers sold on the train will be from the company that owns the brand. And I expect some nice paint job on the train to follow.

Well, sounds better than branding plane to me. Not too many people can see the plane paint job when it flies at 39,000 feet .

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