Merchandise and attention to detail

Merchandising is a serious money maker for popular sport teams (and not only for them). The merchandise itself is not always perfect and almost always overpriced. But it is nice to see when the overpriced stuff is actually designed well and truly represents the feel of the brand and the team. Here is one example - The Vodafone McLaren Mercedes coffee tumbler.

I am not a favourite of the bright reflex colours but as their sponsors pay for that it is part of the image of the car as is the mirror silver metal finish:

The cup has been branded by 3D PVC badge. This is the same technology used for all those cartoon keychains or zipper pullers on garments or bags. Once the PVC sleeve is molded it is simply fixed on the common stainless steel tumbler and the product is almost ready. Well almost. At this stage it only represents the Vodafone McLaren Mercedes F1 racing team. They clearly wanted to incorporate the McLaren group logo into the design too.

Here is the logo:

And here is how the logo appears on the product without disturbing the overall design:

I love the thinking behind this simple design, the attention to details. At the same time I hate the thinking behind pricing this product .

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