To brand or not to brand: that is the question

I mentioned in the What are the BizGifts? post that not all BizGifts have to be branded. That is still true, even few weeks on . So should you brand or should not you brand ?

Do not worry, you do not have to feel like Hamlet, it all comes down to few points.

• What is the purpose of the business gift or promotional product ?

• What kind of gift you have in mind ?

Rule of a thumb is that for any project aimed at increasing your brand awareness you should brand the promotional products that you are making. At the end it is your brand that you want to spread around.

It is a bit different with the “gifts with purchase” that motivate people to choose your product instead of competitors’ from the store shelf. Here it is important that the gift is attractive enough for people to want it. If the branding fits well on the product, than brand at all means. But if you feel that it would look disturbing or devalue the gift, either minimize the size of your logo or do not brand the gift at all. Not everyone wants to wear T-shirt with huge Durex logo all over the chest .
Another different case would be corporate gifts for your business partners or employees. First you choose carefully the gift. You do not want to send out wrong message. Here people usually choose more valuable items. The quantities are not huge and you do not want to look cheap … Once you have the product in mind, think how would placing your logo affect the product. Some fancy products are well suited for corporate branding directly on the product, but some are not and your own branding may actually destroy the product in the eyes of the receiver. The people who get those gifts will get more from others too. They may want to pass some of them on to their family members or friends instead of keeping them. Your branding may spoil that for them. If you feel that your brand would not do too well on the business gift, create an additional packaging that will bear your brand, make use of a gift card inserted inside the package or simply do not brand at all and pass your message to your business partners in person.

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