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The garment suppliers, especially the bigger brands, are quite popular at the trade shows because of their giveaways. It is usually just a T-shirt but from time to time they change a strategy. This year at the PSI show Stedman (by Hanes) went for a watch.
This Stedman giveaway package is a good example of how a low budget premium can be produced without looking cheap.
This relatively low cost but decent plastic watch is packed in a nicely made gift box together with a small tool. If you wonder what is the tool for - well, it makes it easier for people to adjust the size of the wristband
. The box also comes with CD containing the product catalog.
This style of watch is not my cup of tea but there are definitely enough people who would not mind getting one. And quite a few people lined up in Stedman’s booth to get it
. I believe that if a gift manages to draw the attention at the PSI Show, where all the visitors are people who make living selling gimmicks like this, it is probably a good one …
It also serves as a good alternative to a printed catalog. Does not cost much more than a thick catalog but especially if given away at the trade show it is likely to have greater impact. A standalone CD catalog is quite easily lost or misplaced. A CD catalog packed in gift set like this will probably make it back with the potential buyers
.
I have one gift box with the watch to give away to BizGiftGuru readers. Simply leave a comment below this article with your opinion on this mini gift pack. I will pick one lucky commentator next Monday and send him/her the watch. Even if you may not like it yourself, there will sure be someone around you happy to wear it
.
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