So how big is this BizGift industry ?

Many people are surprised or even shocked when they realize the size of the BizGift industry. What would you guess, what would be annual industry sales let’s say in the United States ? Hundred million dollars ? Half a billion dollars ? Billion Dollars ? Or more ?

Well, it was 5.2 billion dollars… back in 1992. Now fast forward to 2006 (latest data available) and the figure stands and 18.8 billion dollars. And this is for United States only. It is not the biggest industry in the world, but as much surprise as it may be to some, it is serious business where big money is made (and often also lost, more about that later).

And what product lines take the biggest chunk of the BizGift pie ? As the above chart shows, in 2006 in the United States the honours went to wearables (t-shirts, shirts, headwear…) and writing instruments (pens, pencils, markers, highlighters).

I used the data from the United States to demonstrate the size of the BizGift industry. I do not have the data from Europe available at the moment, but the above chart would not be too different across the Atlantic.

Coming up next: Reports from 2007 PSI Show in Dusseldorf and 2007 PPAI Show in Las Vegas – the biggest BizGift industry shows in Europe and America.

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