Many people are surprised or even shocked when they realize the size of the BizGift industry. What would you guess, what would be annual industry sales let’s say in the United States ? Hundred million dollars ? Half a billion dollars ? Billion Dollars ? Or more ?

Well, it was 5.2 billion dollars… back in 1992. Now fast forward to 2006 (latest data available) and the figure stands and 18.8 billion dollars. And this is for United States only. It is not the biggest industry in the world, but as much surprise as it may be to some, it is serious business where big money is made (and often also lost, more about that later).

And what product lines take the biggest chunk of the BizGift pie ? As the above chart shows, in 2006 in the United States the honours went to wearables (t-shirts, shirts, headwear…) and writing instruments (pens, pencils, markers, highlighters).

I used the data from the United States to demonstrate the size of the BizGift industry. I do not have the data from Europe available at the moment, but the above chart would not be too different across the Atlantic.

Coming up next: Reports from 2007 PSI Show in Dusseldorf and 2007 PPAI Show in Las Vegas - the biggest BizGift industry shows in Europe and America.

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When people ask me what I do, I usually tell them:

“I am in premiums, promotional products (and business gifts, simple giveaways, advertising specialties, three dimensional advertising media).”

As nobody seems to have come up with a single world description of all the above I decided to create one myself. Promotional products is probably the most widely used English term that describes the kind of stuff this blog is about. But it is a bit clumsy and difficult to abbreviate. So I took the “business gifts” term out of all the not so suitable options available and turned it into BizGifts . Short and easy to use.

Now back to question what are these things that I call here BizGifts. People ask me this quite often when I tell them what I do and I tend to provide a simple answer:

“Anything that you can brand.”

Well, that is my lazy definition that normally does the trick but it is not exactly accurate one. You do not really have to brand things to turn them into BizGifts. You can also brand some product and instead of decent BizGift create piece of crap … But yes, in general when I am talking about BizGifts I am talking about products that carry a message - logo, brand, event, company name - and are used as a part of the marketing campaigns by individuals, small companies or large corporations.

Here at BizGiftGuru you will find examples of how simple products can be turned in exciting BizGifts. I will also bring my opinions on successful and unsuccessful adverting campaigns that used BizGifts as one its medias. You will also find here information about new exciting products from the world of BizGifts, ideas that you may consider when you work on your own promotional campaigns no matter whether your budget is tiny or huge.

I will also bring information from different BizGift industry related trade shows, interviews with BizGift industry professionals, case studies, dos and donts and more. And last but not least, soon you will also be able to get your BizGifts here at BizGiftGuru.

Stay tuned to BizGiftGuru

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I have never planned for business gifts, premiums, corporate gifts, marketing and advertising merchandise to become my full time career. But somehow it did happen. It has all begun 13 years ago when I moved from Europe to Hong Kong without really knowing why and what for. Series of coincidences lead to me starting a business that was all about what I at this blog will call BizGifts.

Over the years I had with my partners some seriously successful projects. I however also suffered some third degree burns that took a while to recover from. Now I feel it is about the right time to start sharing my experiences with the world out there.

Why ? Because no matter how hard I look, I do not see any casual open platform for people to discuss the workings of this industry. I hope BizGiftGuru will over the time become such platform.

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