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2008 October Trade Shows Hong Kong and China – Review
Falling attendances, hotel bookings down, unhappy exhibitors, that is how the October trade shows in the Far East can be described. Many blame the current economic climate for this but the root of the problem is somewhere else.
Yes, there sure were people who canceled their travel plans in the last moment. But most trade show visitor plan and book their trips, flights and hotels way in advance. The major reason for the falling attendances were the stupid greed motivated decisions of Canton Fair organizers to stretch the bi-annual Chinese Export Import Fair to three sessions spanning from October 15 to November 6. It may be fine for the regular buyers but pretty much killed it for the people from the promotional products industry. Electronics products in Phase 1, Gifts in Phase 2, Stationery and Writing instruments in Phase 3. What session should BizGift people select ? Who can spare 3 weeks to stay in China ?
Then there is Kenfair, the organizer of October Mega Show in Hong Kong, another regular trade show for people from promotional products industry. In the normal days this show was placed in between the phase 1 and phase 2 of the Canton fair, allowing us to visit 3 trade shows within a period of about 10 days. Now the new arrangements resulted in many people not staying after phase 2 in Canton. Bad news for exhibitors – Kenfair was much worse attended than it used to be, the Phase 3 in Canton, especially in the stationery areas was almost empty. As one of the exhibitors told me, they could just sit down and play cards for 5 days …
This all however had some positives for the visitors. The exhibitors had much more time and patience and desire to talk 
.
Let’s see how long it will take for the Canton Fair organizers to admit that they were wrong with this new format …
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November 26th, 2008 at 10:02 pm
Well, it’s all cyclical- they got the demand, they became greedier, then people hates them, demand declined, they became more careful, demand came back..they became greedier…and so it goes..
It’s the life-cycle of greediness…changes will always happen.
December 15th, 2008 at 5:55 am
I am interested in anyone sharing their experience at Mega Macau and Macau as a trade fair destination.
Jabins last blog post..2008 October Trade Shows Hong Kong and China – Review
December 15th, 2008 at 5:56 am
can anyone else give their comments and tell me what they experienced?
Many thanks
Jabins last blog post..2008 October Trade Shows Hong Kong and China – Review