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Back to basics, back to pens …
One of the effects of the economic crisis has been the growth in popularity of pens as a promotional product. The recent research by PPAI has revealed that pens top the list of promotional products with the greatest advertiser/message recall due to usefulness or uniqueness:
The relatively low cost and the usefulness of the product itself make the pens the promotional product of choice especially when budget is the most important consideration. No wonder that many promotional products suppliers see the return of the pens to the top of their best seller list.
Looks like it is back to basics, back to pens …
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